# LAK Embalagens: A B2B manufacturer turned into a digital showroom

> Packaging is chosen by eye, and the old site made that impossible. Bounce rate fell 45% and search impressions tripled once the catalog could actually be seen.

Sector: Manufacturing, Brazil
Delivered: before Velosyd existed, with the same approach, standards and tooling that run every Velosyd project.
Stack: React, Next.js, TypeScript, Tailwind CSS
URL: https://velosyd.com/cases/lak-embalagens-corporate-website

## Results
- **45%**: Bounce rate reduction.
- **3x**: Search impressions.
- **Top 3**: Google rankings on product terms.
- **Fewer questions**: The site answers what the sales team used to answer by hand.

## The situation
LAK Embalagens manufactures packaging and sells to businesses who choose by looking. The website showed a list of product names, so most visitors left within seconds and the sales team fielded questions the site should have answered.

## What was built
The rebuild treated the catalog as the product: clear imagery of every product, specifications where a buyer expects them, and navigation organized the way the industry actually categorizes packaging rather than the way the ERP does.

Pages were built to be found, with structured product content and image handling fast enough that a large catalog still loads quickly on a phone in a warehouse.

## The result
Bounce rate fell 45%, search impressions tripled, and the company holds top three rankings on its core product terms.