A custom CRM that turned Google Maps into a lead machine.
Leads captured from Google Maps, reached over WhatsApp on the official Meta API, with AI suggesting the reply. The lead base grew over 500%, and 250 new leads enter the pipeline every day.
Results
- +500%Lead base growth, from manual outreach to a filled pipeline.
- 250New leads a day, each one contacted on WhatsApp through the official Meta Business API.
- 3 to 4 daysLead to customer cycle, down from weeks.
- 9,030+Companies in the pipeline, enriched with contact and segment data.
The problem
Norte Web Digital was growing but had no system to capture, qualify, or contact prospects at scale. Leads were found by hand. WhatsApp outreach ran through unofficial channels, which meant delivery risk and account-ban exposure. There was no pipeline visibility, no automation, and no way to handle volume without adding people.
What we built
A CRM built around the way the agency actually sells. Businesses are found automatically on Google Maps and other directories, enriched with contact and location data, and routed into a structured pipeline.
Each new lead gets an automated WhatsApp opener through the official Meta Business API via Twilio: approved and deliverable, with zero bans since. Inside the chat view, an AI model reads the conversation and suggests a reply with a confidence score. Pre-approved templates go out at one click.
In the product
The result
The lead base grew over 500%, with 250 new leads a day and no WhatsApp bans. The sales cycle went from weeks to three or four days, because a reply is ready before anyone opens the chat.
Built with
- Next.js
- TypeScript
- Node.js
- PostgreSQL
- Twilio
- WhatsApp Meta API
- HubSpot
Delivered by
Our founder, before Velosyd. The same approach, standards and tooling now run every Velosyd project.
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